PPC is known as pay per click campaign in which user advertises his business on a search engine and pays for every single click, clicked by the client or visitor, and that search engine charges a fee for that click and in this way you get your customer in a non-organic way.
How PPC works
Advertisement on Search Engine is one of the most recognized types of PPC. It enables promoters to bid an ad placed on Google’s sponsored link and when someone searches a relevant keyword that your business is providing then your ad shows on the top. For example, if someone searches on Google with the keywords “Online fast food in NewYork” then your business will show onto the top with the link you’ve reserved by paying for this position. If you’re paying for 1$ per click and that click gets you the sale of your product in 10$ then that click made you money so that’s how it benefits your business but there are more benefits of it which we’ll discuss down below.
Role of Keywords in PPC Campaign:
PPC campaign is all about finding the right keywords and placing a bid on them. Keyword research for PPC can be a tiresome and time-consuming thing to do but it is the most important part of the PPC campaign as well. Your whole PPC campaign is worked around keywords. If you have done keywords research just once while making your first campaign then you are missing a lot of details of long-tail, cheap keywords and relevant keywords that might get you the clients of your business.
Google ads is a platform which was known as Google AdWords but later it changed to Google Ads and it’s the most popular and powerful PPC campaigns platform in the world. Google Ads allows the user to create his/her ad and engage it on the internet with the relevant keyword.
Each time a search is begun, Google investigates into the pool of Ads promoters and picks an arrangement of winners to show up on the top of the rankings on its search result pages. Just like the auction, Winner of the campaign who bids for the right keywords and getting the more clients to stay on their website will be charged less rate on the PPC campaign.
Advantages of PPC Campaign
An advantage of PPC campaign running through AdWords is that it made possible to measure and keep track of each click and every single detail. Just by using the AdWords combining it with Google Analytics services.
You’ll be aware of every single bit of detail including impressions, clicks, and changes.
• Fast Marketing
If you’re way behind your competitors in the market then PPC campaign can be way more healthy for your business than the SEO because SEO takes time and there’s no time required to jump into the market and challenge your competitors and it’s an easy way to target your clients and tell them about your business by bringing them onto your site.